Life’s path isn't always straight or easy to navigate.
Yet perhaps when we feel most disorientated, there's a new discovery to make or direction to find when we get outdoors to uncover our True North once again.
Our Story
Maybe it's a needed perspective shift or a simple breather. We're renewed when we seek out a space to be reminded that...
...Seasons come and go.
...The sun will rise and set.
...The waves crash then fade.
...The skies won't always be grey.
...There's still growth beneath the surface in the darkest place.
...There's a big world out there to see and to savour.
True North Life was born out of years finding this refreshment and realignment through time spent outdoors here in our beautiful homeland of Northern Ireland.
Perhaps 2020 was the year we experienced this more than ever with our daily exercise becoming a constant rhythm of the uncertain times we found ourselves in.
What We Do
We strive to be True
We're here to bring a collection of tried and true accessories for all outdoor endeavours, big or small. We won't sell you something we don't already use and love ourselves.
We ensure our suppliers meet ethical working standards and our fabrics are environmentally conscious, made with REPREVE® polyester and treated with antibacterial silver salt solution so you can wear your garment more and wash less.
We're inspired by the North
Our homeland of Northern Ireland is full of areas of breathtaking natural beauty. All our patterns are uniquely inspired by these local beauty spots.
We want to give back to those who help to keep us safe as we enjoy the outdoors. Therefore, we give £1 for each transaction to a cause in line with our values. For now, this is the RNLI who work hard to keep us safe at sea here in Northern Ireland and across the UK and Ireland.
We're here for all of Life
Our products are thoughtfully designed to be functional for all of life - for those epic adventures yes, but also with the simple aspects of everyday outdoor living in mind too.
Whatever stage of life, we want to cater for all. That's why we carry a one size fits most range to keep even little people cosy too. Along the way we want to encourage everyone to seek out an outdoor life however it can be found.
Hi, I'm Jenny
The dreamer behind True North Life.
I'm an ordinary girl who has spent years seeking out the extraordinary beauty all around us when I slow down long enough to notice and soak it in.
Our family has never regretted time spent outdoors whether it's a potter or play in the garden, a dander along our familiar coastline, a wander through the woods...or sometimes that much needed solo jog (if you know, you know!).
Young and older, near or far from home, we've all been made to be renewed by the beauty of the natural world around us.
Why don't you let creation speak to you today, who knows what you will discover?
Get out there. Seek and find True North.