About Us

True North Life

Life’s path isn't always straight or easy to navigate.

Yet perhaps when we feel most disorientated, there's a new discovery to make or direction to find when we get outdoors to uncover our True North once again. 

Our Story

Maybe it's a needed perspective shift or a simple breather. We're renewed when we seek out a space to be reminded that...  

...Seasons come and go. 
...The sun will rise and set. 
...The waves crash then fade. 
...The skies won't always be grey. 
...There's still growth beneath the surface in the darkest place. 
...There's a big world out there to see and to savour. 

True North Life was born out of years finding this refreshment and realignment through time spent outdoors here in our beautiful homeland of Northern Ireland.

Perhaps 2020 was the year we experienced this more than ever with our daily exercise becoming a constant rhythm of the uncertain times we found ourselves in.     

What We Do

Hi, I'm Jenny

The dreamer behind True North Life.

I'm an ordinary girl who has spent years seeking out the extraordinary beauty all around us when I slow down long enough to notice and soak it in. 

Our family has never regretted time spent outdoors whether it's a potter or play in the garden, a dander along our familiar coastline, a wander through the woods...or sometimes that much needed solo jog (if you know, you know!).

Young and older, near or far from home, we've all been made to be renewed by the beauty of the natural world around us. 

 Why don't you let creation speak to you today, who knows what you will discover?

Get out there. Seek and find True North.

Our Top 40 places to visit in County Down, Northern Ireland

Go-To Gear for Life Outdoors - Winter Edition

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We're inspired by the North

We give £1 for each transaction to RNLI Lifeboats.

We strive to be True

Our suppliers meet ethical working standards and our fabrics are environmentally conscious.